Website Advertising Videos
Video is becoming increasingly popular among internet users. It is more interactive than reading an entire article and viewers relate better to video. It keeps viewers on your site longer and helps your google ranking. Video is social, mobile, interactive, profitable, trackable, brandable and the list goes on. If you have not incorporated video on your site it is time to seriously start considering it.
Website Advertising Videos Statistics:
Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013, while TV ad revenue will decline by nearly 3% per year during the same time period.
Video ad views exploded in 2013, topping over 35 billion views in December, averaging over 100% year-over-year monthly growth during the year.
Online video ads are significantly more expensive than other formats, but prices are steadily declining as more publishers rush into video, and placements open up.
Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.